Public relations and marketing for ambitious brands.
A highly specialised mix of brand strategy and communications to help grow your business.
Services
Public Relations
Are you launching something new, celebrating a new partnership or pondering reaching a bigger audience? I’ve got a knack for finding and sharing your brand’s stories. I’ve worked with media nationally across news and lifestyle publications, as well as creating PR campaigns with media and influencers that bring your story to life.
Brand Strategy
It can be really, really hard to work out how to communicate your brand’s purpose clearly when you’re in the day-to-day grind of running a business. If things are starting to feel messy and you don’t know where to start, I can help you gain clarity about your purpose, your business goals, who you’re talking to and what you’re trying to say. A clear brand strategy takes a weight off your shoulders and helps everything else fall into place.
Website Writing
If you’re growing and it’s time to elevate your brand’s voice, I can help you with the words and strategic positioning to take the next step online. All website projects start with a brand workshop session to ensure your copy aligns with your purpose and is speaking to the right people. From there, we re-imagine your key messages into concise SEO-approved words that get attention.
Content Writing
If you need a little help with just one part of your marketing strategy, I can help with developing email flows and copy, creative writing for advertising campaigns or finessing your funding or pitch presentations.
Hello!
I’m Lucy. Experienced strategist, creative thinker and fast-paced do-er.
Before freelancing, I worked in sports, media and food, bringing brands to life through strategic communications and marketing. I’ve created compelling copy for major festival brands and sat down with editors and directors to define their brand purpose.
Now I work with ambitious brands across New Zealand to tell their stories. Finding clarity in your communications on your own can be tough when you’re in the daily grind of your business, I can help clear your head and re-imagine your business’s purpose into a clear story, from the big picture thinking to the everyday snippets.
Help your audience understand who you are and why they should care with purposeful storytelling.
I’m based in Mount Maunganui but work with businesses nationally and I’d love to meet you.
