Services

Public Relations

There’s nothing more exciting than seeing your business championed in premium publications. PR gives you the chance to reach a huge audience and means a trusted source is validating what you’ve been saying all along (if you’ve nailed your brand strategy, that is.)

I’ve helped businesses tell their story across national news websites, lifestyle publications, TV and radio. I’ll work with you to craft stories to build your brand’s reputation. Feeling a bit nervous about that live interview on a national show? You won’t be sent out into the wild on your own. You’ll be prepped to focus on your story and how to deal with tricky questions like a pro.

I work with curious, creative brands, uniquely forging a path in New Zealand.

Any marketing or PR you invest in always comes back to your website. It’s the heart of your brand, so once people get there, you want them to stay awhile.

Your website copy needs to be clear, compelling and flow easily from curiosity to commitment.

You’ve nailed your social media presence and your emails are rolling, you’ve invested in advertising and developed meaningful partnerships, but it won’t mean anything if your website is not up to scratch, optimised for SEO and reflecting the brand voice you’ve put out in the world to bring them here.

We’ll start your website project with a foundation-building brand strategy session. You might want to just get on with it and skip all the chat, but this step is vital in making sure you are not wasting your investment.

It also means, if it’s not already, your marketing will have a clear tone of voice and consistent messaging that aligns with your website. Confused people won’t stick around to find out what you’re about. Let’s make sure that doesn’t happen.

Website Words

Armed with treats and coffee, I’ll sit down with you and your team and ask you many questions about your business and what you’re doing here. Tiny gold nuggets often come from off-the-cuff comments or wandering thoughts and I’ll be there to turn those thoughts into meaningful, strategic thoughts.

I’ve hosted brand workshops across a huge range of people and businesses - from senior editors to growing creative businesses and services.

I’ve had years to hone in on the right questions to get to the crux of your business offer and the best way to communicate your unique perspective.

Sessions run for 1.5 - 2 hours depending on the team size. From the session, you’ll receive a comprehensive brand book that sets you up for confident comms and decision-making.

I can do the workshop as a one-off to help your team move forward with your own marketing or collaboratively work with you on the nitty gritty.

Getting really clear on your values and brand positioning is not just for content. The brand book makes decision-making much easier. Should I partner with this brand? Should I do this interview? Should I take up this advertising? Your brand strategy will take the worry out of these questions.

Brand Strategy

Content Writing

With deep knowledge of brand strategy, my writing will always align with your overall goals. Your copywriting will speak to your audience and show them who you are. I’ve created email flow copy that smashes industry averages, come up with more snappy headlines than I can count, and helped refine investment and funding applications that set your story apart.

  • Creative copy for digital advertising including snappy taglines that re-imagine your key messages into short, sharp clickable copy. I work in collaboration with select digital ad specialists who’ll work hard to optimise your content.

  • Your email list is your secret weapon. A community that if you do it right, will be your best advocate. I can write the heck out of your email copy and automation flows and I work with select designers if needed to design bespoke templates.

  • Brochure copy, advertising taglines, sales pages and industry publications for example.

  • I can help turn a bunch of words into a meaningful investment pitch, with a cohesive flow, and compelling hooks putting the reader into the story. I’ve created start-up investment decks, sponsorship proposals and government funding pitches that have secured large-scale funding.