Public relations and marketing for ambitious brands.
A highly specialised mix of brand strategy and communications to help grow your business, from public relations to creative digital copy that connects with your audience.
Services
Public Relations
Are you Tauranga-based looking for a local PR agency with national reach? Amplify your launch, partnership, product or service with with premium media coverage.
I’ve got a knack for developing angles and sharing your brand’s stories. I’ve worked with media nationally across news and lifestyle publications, as well as creating PR campaigns with media and influencers that bring your story to life.
Priced per package, starting at $1500 for media release development, research, pitch preparation and media relations for a local project.
Brand Strategy
It can be really, really hard to work out how to communicate your brand’s purpose clearly when you’re in the day-to-day grind. If things are starting to feel messy and you don’t know where to start, I can help you gain clarity on your purpose, business goals, who you’re talking to and what you’re trying to say. A clear brand strategy takes a weight off your shoulders and helps everything else fall into place.
2 hour workshop, research, plus a brand communications strategy with content pillars and taglne, and including all elements of a robust brand strategy to get you clear in your comms.
In-person workshops are available in Tauranga, Mount Maunganui, Rotorua and Hamilton, or via Zoom.
$1200+gst.
Website Writing
Have you outgrown your current website and need a clear, strategic voice? I can help you with SEO optimisation, strategic copywriting and verbal identity to take the next step online. All website projects start with a brand workshop session to ensure your copy aligns with your purpose and is speaking to the right people. From there, we re-imagine your key messages into concise SEO-approved words that get attention.
Packages start from $3,000+gst for brand voice and key messaging development, customer and SEO research and five pages of optimised website copy.
Based in Tauranga but available nationally.
Content Writing
With a unique mix of brand marketing and comms behind me, I can help with developing email flows and copy, creative writing for advertising campaigns or finessing your funding or pitch presentations, always with your overall brand strategy top of mind.
$140+gst an hour.
Project packages.
Do you want to get your name out there but have no idea where to start? Or do you have a to-do list a mile long and need some quick (but very good) copy fixes? From small-business project PR packages to copywriting days, I have special packages that are perfect for your one-off project.
A 6-8 week project designed to help launch your new product or tell your story.
Short, sharp and punchy. Perfect for small businesses with a new product, tech start-ups or charity initiatives. Seasoned PR experience for Tauranga businesses, locally.
Publicity Power Up.
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Designed to get media coverage of a current story. This package does not include event design or ambassador partnerships. The package includes media release development, tailored story design and targeted pitches to select media.
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Firstly, I’ll let you know if there is a story to be told, or what you need to do to develop it a bit more. I’ll be straight up with you if I think it’s not going to be picked up. You’ll also need to be ready to be interviewed, have professional photography on-hand, and product available for press (if you’re a product).
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For local projects, prices start from $1500+gst. For national projects, $2200+gst.
Half-Day Blitz.
4 hours of uninterrupted time to get sh*t done.
When you’re short on time but not on talent. You. Just. Need. Help. Book me in for a half-day (or full day) of getting that thing done that always ends up back on the to-do list - editing website copy, creating an automated email flow or developing a suite of digital ads. You could do it, or you call in some pro help and get it done in half a day.
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Four hours of uninterrupted writing, editing, email development or proofreading. Help to tweak, refine or edit copy you have but you know it needs…something.
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You’ll need bones of writing already there or an email account (like Klavyio) in place so I can edit, tweak or build on the bones of your copy to give it a little pep, some sales direction and tweaks to make sure it’s covering all the bases good marketing copy should - there’s an art to it, you know! In our discovery call, we’ll clarify expectations and exactly what I’ll be working on.
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Half day: $800+gst.
Full day: $1600+gst.
Got all the ideas, but no idea? Book a full-day marketing workshop to get all those ideas into an actionable plan.
Perfect for collaborative teams who know their audience well, and have tonnes of good ideas - from sponsorship to community activations to digital campaigns but can’t prioritise to execute.
I’ve run this workshop with teams in Australia and NZ to define business goals and create a marketing plan based on your ideas. You know your audience best, but you need guidance on what best suits your goals, audience and product or service.
Team Marketing Workshop.
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A facilitated full team workshop to create a marketing plan that everyone agrees on, that’s steeped in your business goals and will connect with your audience. This workshop is perfect to help teams prioritise when you have no shortage of ideas but have limited resources to execute everything. You’ll come away with an actionable plan, developed as a team.
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You need to prepared with your business goals and be open for a frank (and fun) discussion and strategy session with your team. Expect heated discussion and reasoning for your ideas. There’ll be post it notes, workshop notes, and a whole lotta treats.
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$2200+gst, including post-workshop research and development, 2-3 hour workshop depending on your team size, complete and editable plan with timeline for you to action.
SEO Kickstarter
For DIY website copy.
Want to write your website copy yourself (okay, fine) but also want to make sure it’s optimised? If you’re in your first phase of business DIY websites can be a good option, they give you the time to figure out exactly who you are as a business before you invest in professional help. An SEO report can help make sure that copy is optimised for Google as best it can be until you’re ready to take the next step.
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A detailed SEO report, including keywords for optimised on-page SEO tips for ensuring your website’s technically optimised, plus blog ideas to get you started and potential backlink opportunities.
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You need to be in full-planning mode for your website design. I’ll ask you about your product or service, your audience and position in market to help with keyword reserach, so be ready to discuss details.
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$840+gst
Time to Stand Out?
Hello!
I’m Lucy. Experienced strategist, creative thinker and fast-paced do-er.
Before freelancing, I worked in sports, media and food, bringing brands to life through strategic communications and marketing. I’ve created strategic plans and compelling copy for major festival brands and sat down with editors and directors to define their brand purpose.
Now I work with ambitious brands across New Zealand to tell their stories. My clients have had their stories featured across Stuff, NZ Herald, Fashion Quarterly, RNZ and many more of Aotearoa’s premium publications,
Finding clarity in your marketing on your own can be tough when you’re in the daily grind of your business, I can help clear your head and re-imagine your business’s purpose into a clear story, from media coverage to the everyday snippets that help your audience really know you.
I’m based in Mount Maunganui but work with businesses nationally and I’d love to meet you.
