Services
Power Up Publicity Package
A 6-8 week project designed to help launch your new product or tell your story. Short, sharp and punchy. Perfect for small businesses with a new product, tech start-ups or charity initiatives.
Designed to get media coverage of a stories you have without orchestrating an event, ambassador or stunt. This package does not include event design or negotiating partnerships. The package includes media release development, tailored story design and targeted pitches to select media to reach your goals.
For local projects, prices start from $1500+gst. For national projects, $2200+gst.
Half-Day Copy Blitz
4 hours of uninterrupted time to get sh*t done.
When you’re short on time but not on talent. You. Just. Need. Help. Book me for a half-day (or full day) of getting that thing done that always ends up back on the to-do list - editing website copy, creating an automated email flow or developing a suite of digital ads. You could do it, or you could get it ticked off the to-do list.
Four hours of uninterrupted writing, editing, email development or proofreading. Help to tweak, refine or edit copy you have but you know it needs…something.
Half day: $800+gst. | Full day: $1600+gst.
SEO Kickstarter
For DIY website copy.
Want to write your website copy yourself (okay, fine) but also want to make sure it’s optimised? If you’re in your first phase of business DIY websites can be a good option, they give you the time to figure out exactly who you are as a business before you invest in professional help. An SEO report can help make sure copy is optimised for Google as best it can be until you’re ready to take the next step.
You’ll receive a detailed SEO report, including keywords for optimised on-page SEO tips for ensuring your website’s backend is optimised, plus blog ideas to get you started and potential backlink opportunities.
$840+gst.
Public Relations
There’s nothing more exciting than seeing your business championed in premium publications. PR gives you the chance to reach a huge audience and means a trusted source is validating what you’ve been saying all along (if you’ve nailed your brand strategy, that is.)
I’ve helped businesses tell their story across national news websites, lifestyle publications, TV and radio. I’ll work with you to craft stories to build your brand’s reputation. Feeling a bit nervous about that live interview on a national show? You won’t be sent out into the wild on your own. You’ll be prepped to focus on your story and how to deal with tricky questions like a pro.
I work with curious, creative brands, uniquely forging a path in New Zealand.
Any marketing or PR you invest in always comes back to your website. It’s the heart of your brand, so once people get there, you want them to stay awhile.
Your website copy needs to be clear, compelling and flow easily from curiosity to commitment.
You’ve nailed your social media presence and your emails are rolling, you’ve invested in advertising and developed meaningful partnerships, but it won’t mean anything if your website is not up to scratch, optimised for SEO and reflecting the brand voice you’ve put out in the world to bring them here.
We’ll start your website project with a foundation-building brand strategy session. You might want to just get on with it and skip all the chat, but this step is vital in making sure you are not wasting your investment.
It also means, if it’s not already, your marketing will have a clear tone of voice and consistent messaging that aligns with your website. Confused people won’t stick around to find out what you’re about. Let’s make sure that doesn’t happen.
Website Words
Armed with treats and coffee, I’ll sit down with you and your team to define your brand strategy or help turn your ideas into an actionable marketing plan.
For strategic workshops, I’ll ask you the questions and let you do the talking. Tiny gold nuggets often come from off-the-cuff comments or wandering thoughts and I’ll be there to turn those thoughts into meaningful, strategic insights.
Marketing workshops are perfect for small teams with heaps of great ideas but need help to define business priorities and choose what ideas to execute and when. This workshop involves defining your business goals, your audience, your resources and time for an actionable plan agreed on as a team (plus many treats and post it notes). It’s not a brainstorm, it’s a way to bring everything to the table and work out how to move forward with purpose.
I’ve hosted brand and marketing workshops across a huge range of businesses - from senior editors to growing creative businesses and services.
Sessions run for 1.5 - 3 hours depending on the team size. From the session, you’ll receive a comprehensive brand book or marketing plan that sets you up for confident comms and decision-making.
These workshops aim to make decision-making easier. Should I partner with this brand? Should I do this interview? Should I take up this advertising? These workshops help you answer these questions with ease.
Brand Strategy Workshops: 1.5 - 2 hours. $1500+gst.
Team planning workshops: 2-3 hours. $2200+gst.
Workshops.
Content Writing
With deep knowledge of brand strategy, my writing will always align with your overall goals. Your copywriting will speak to your audience and show them who you are. I’ve created email flow copy that smashes industry averages, come up with more snappy headlines than I can count, and helped refine investment and funding applications that set your story apart.
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Creative copy for digital advertising including snappy taglines that re-imagine your key messages into short, sharp clickable copy. I work in collaboration with select digital ad specialists who’ll work hard to optimise your content.
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Your email list is your secret weapon. A community that if you do it right, will be your best advocate. I can write the heck out of your email copy and automation flows and I work with select designers if needed to design bespoke templates.
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Brochure copy, advertising taglines, sales pages and industry publications for example.
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I can help turn a bunch of words into a meaningful investment pitch, with a cohesive flow, and compelling hooks putting the reader into the story. I’ve created start-up investment decks, sponsorship proposals and government funding pitches that have secured large-scale funding.